I will be covering Flux Summit, the first music tech conference for the electronic music industry in San Francisco. Flux recently announced discussion leaders from IODA, Om Records, and Terrorbird Media – leading industry innovators who will surely inspire higher learning for a genre largely ignored by self proclaimed music-tech experts. Most music tech conferences  tend to focus on indie rock. Let’s face it: the electronic industry is different. There are different moving parts and different legal issues. Different applicable technologies, and different audiences. Different live music experiences and different digital marketing efforts.  Whether you’re simply interested in the genre and how it is adapting, or are interested in how to help it adapt – if you are an engineer, producer, dj, label owner or aspiring to be one or all of the above, come to Flux….it’s free with RSVP and marks the beginning of a true San Franciscan effort to loop in the electronic genre into our foray of music-tech innovation and thinking.  Here is the press release – see you thursday! Highlights include demos from PreSonus, demonstrating its new Studio One Pro and Studio One Artist DAW software for Mac OS X and Windows XP/Vista as well as Test Press, where musicians submit a piece and get reviewed on stage by a panel of expert judges/ musicians/ artists/ producers. you can RSVP (it’s free!) right here.

FOR IMMEDIATE RELEASE
press contact: Ryan Romana at 415-385-1784
ryan@pressjunkiepr.com

FLUX. SUMMIT @ PYRAMIND ON OCTOBER 1st
832 Folsom Street, San Francisco, CA
$Free with RSVP/ Doors at 5:00 PM
www.fluxsummit.com

^{SAN FRANCISCO, CA – Flux represents the ever-evolving landscape the electronic music industry faces today.  On October 1st, the Flux Summit, a single evening event featuring a discussion of the most timely “it” topic combined with a mixer and a music review session, debuts its first event at Pyramind in San Francisco.  This free event (with RSVP) is a first of its kind on the West Coast, combining DJs, producers, music industry professionals, record labels, gear & software companies, and electronic music enthusiasts together under one roof to discuss topics affecting them today and shaping tomorrow.} 

^{We are pleased to announce the discussion topic for our first Flux Summit will be “21st Century PR & Marketing for Independent Labels and Artists.”  The topic will be moderated by Tomas Palermo (ForwardEver Media, Managing Editor WireTapMag.org, DJ on KUSF), and will be a Q&A discussion with experts examining the best ways to promote artists and labels. The discussion will cover effective marketing and promotion campaigns, online tools, how to engage media outlets, what methods are relevant these days, and what a decent campaign should cost. The discussion will also touch on digital promo servicing, web presence, social networks as well as the differences between doing PR independently and using professional services.}

^{The Flux Summit has partnered with some of the Bay Area’s premier electronic brands including LovEvolution (formerly known as LoveFest), TestPress SF, and Pyramind.  In addition to the discussion and mixer, an integral part of the summit is the TestPress music review session. Started in 2005, TestPress is a music review session that enables DJs, producers and artists to gain instant feedback on their music from top industry experts. Play your tracks for the audience, get critiqued by the panel of reviewers and let the audience vote on their favorites. Tracks reviewed from each TestPress are eligible for inclusion in the annual year end TestPress compilation released on Epiphyte Records.  It’s also no coincidence that the Flux Summit falls a few days before SF’s heralded LovEvolution.  This is so attendees heading up early can join the conversation of the electronic music industry before they let loose in the music.}

^{If that wasn’t enough, the summit has added software demonstrations by audio electronics company PreSonus (www.presonus.com) to the agenda – you can catch the demos anytime between 6:00pm – 7:30pm in the HD Studio at Pyramind.  PreSonus will be demonstrating its new Studio One Pro and Studio One Artist DAW software for Mac OS X and Windows XP/Vista.  Demonstrations will take place throughout the evening so you can check out the discussion, mingle at the mixer and still catch up on the latest PreSonus software at anytime during the night.  There is truly something for everyone in the electronic music industry at the debut Flux Summit.}

^{With the music industry rapidly changing and so much uncertainty surrounding the ability to operate a successful business, Flux was created to encourage interaction and open up discussion on emerging trends.  Although the Flux Summit is a free event, RSVP is required. Capacity is limited.  Don’t miss this opportunity to get involved on October 1st.}