Who We Are ::  What People Are Saying

Not Shocking, LLC

digital marketing strategies

Not Shocking provides digital  strategy, execution & consultations to labels, distributors, bands, musicians, managers, literary projects, comedians, venues & music software companies.  Capitalizing on 12 years of experience in the digital music industry, Corey Denis (Founder) created a new music marketing company which combines an array of label experience, digital marketing, digital distribution , technical knowledge & passion to create strategies which help clients with exposure & integration while maximizing time spent online.

• Certified Ning Partner
• Contributor: MusicThinkTank.com
• SF Appeal: Music Contrib
• Guest Blogger, Reverb Nation
• Contributor: Indie Maximum Exposure List
• Reverb Nation Expert Marketer List

Bio: Corey Denis, Founder

Corey Denis has been pioneering digital music marketing for twelve years using everything from ListServs & forums to social networks and MMORPGs. She got her music industry start at What Are Records? where she leveraged online street teams, increasing sales and broadening fan bases for Frank Black, Figurine, Stephen Lynch, Maceo Parker, The Samples, innocence mission, & many others. By 2003 Corey was Director of Online Marketing at What Are Records & published the label’s first online music sampler as a podcast. In addition, Corey built W.A.R.?’s digital strategy, helping the label became one of the first independent record labels to sign a direct deal with iTunes. She moved to San Francisco in 2005 to work at IODA where she helped create and market Promonet, the promotional distribution source for licensed mp3s out of the IODA catalog designed for music bloggers and online promoters. She went on to lead the marketing efforts as VP of Marketing at boutique digital distributor reapandsow, creating a digital segue for Dr. Steel, Charlie Hunter, Rotary Downs among other performing artists. Corey currently runs her own consulting firm, Not Shocking, where clients include Opus Music Ventures, Luce, Charlie Hunter, Inu and literary project P William Grimm. She is the founder of Musician & Promoter Workshops in San Francisco and enjoys advising New Music Seminar. Corey can play (but totally sucks at) violin, guitar, autoharp& dulcitone, has one patent, two cats and 6 ipods.

What People Are Saying….

“Corey is not only a leading change agent for the new music business, she is a change agent for the artists trying execute a digital strategy to break through this crowded and complex marketplace.”
- Tom Silverman, Founder & President TommY BoY Entertainment & Co-Founder, New Music Seminar

“Corey is innovative, intelligent and always thinks outside the box. I am inspired by her enthusiasm for technology and music and I am always impressed with her knowledge of the space. I am thrilled that we can continue working together on exciting projects that bring music and technology together.”
- Marisol Segal, Senior Director, Business Affairs @ rdio

“Corey turned a small SXSW social network into a thriving community in just a few weeks. Uber-impressive.”
- Kyle Ford, Director of Product Marketing, Ning, Inc.

“Corey is awesome…. she helped jumpstart CyberPR in the social networking and Web 2.0 worlds and she did it in 48 hours flat!”
- Ariel Hyatt, Cyber PR & Ariel Publicity

“I worked with Corey to create the world’s first online music festival.  In weeks, she had developed the concept for the online festival – which we called “RockMe” – figured out how to communicate the value to a non-tech (i.e. music) audience, signed up (huge!) bands to take part, and completely sorted the online promotions. She was a one-woman hurricane of ideas, passion, know-how and execution. She completely understood how to leverage new tech and social media to deliver enormous value to both “the industry” and the end-consumers. The actual “RockMe” event was a huge success. Thousands of fans surfed the web with their favorite bands all week long. Thanks Corey!”   Tobias Peggs, VP, OneRiot

“Corey and I go as far back as the beginning of podcasting. Well, almost the beginning. Since we met in 2005 she has been instrumental in being a communications hub and facilitator between IndieFeed, the Association of Music Podcasting, Libsyn, and her organization back at IODA. She is a music enthusiast just like me. She has a way of getting the job done without making it feel like work! I always look forward to bumping into her on both coasts.”
- Chris MacDonald, EVP Business Development and Operations, Libsyn & Founder, Indiefeed

“I’ve worked with Corey on joint projects and events and I always know I can count on her to get things done right. She’s resourceful and self-motivated. She has a deep understanding of the recording industry and excellent taste in music.”
-Jonthan Cobb, Founder & CTO, Kiptronic, Inc.

“Corey is an intelligent, amazingly hard-working person who was able to wear many hats at our small company. She brought a lot of energy and new ideas to our company during her time here, and we look forward to working with her and her new company in the future.”
- Matthew Wilkening, General Manager, What Are Records?

:::::

Not Shocking started as a blog in 2003. The Not Shocking Archives are located on the old blogspot blog, right here