MTV Loses Urge & Merges w/ Rhapsody creating Rhapsody America

Posted by Corey on August 21, 2007

MTV New York Offices

The Associated Press
Tuesday, August 21, 2007; 2:17 PM

SEATTLE — Viacom Inc.’s MTV Networks and digital media company RealNetworks announced Tuesday a digital music joint venture that will compete with Apple’s dominant trinity of the iTunes store, iPod player and iPhone.

MTV will merge its Urge music service into the Rhapsody offering from RealNetworks Inc. The new offering will be accessible on computers and music players and integrated with Verizon Wireless’s VCast multimedia service for cell phones.

It will be run by a new company, Rhapsody America, and MTV will heavily market the service starting in September and will provide music playlists and other programming.

read the rest at The Washington Post

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